LET'S MAKE IT WOW

Hey there,

Welcome to my journey as a entrepreneur and product leader exploring what makes certain products stick while others don’t. I’m not a UX designer - but I believe understanding what makes experiences unforgettable is essential to building great products and working with the right experts.

GOOD ENOUGH WON'T DO IT

We all know products that just feel right. The ones we use often, the ones that make us feel good, the ones we tell our friends about. They are not just satisfying; they are memorable.

But why do some products create this feeling while others - equally "functional"—leave us cold?

WOW IN ACTION

💻 Apple doesn't just build technology - they obsess over seamless hardware-software integration, with a love for detail that starts at the packaging.

🍿 Netflix doesn't just recommend content - they make you feel like they know your taste better than you do, making each suggestion feel like a tip from a friend.

🦉 Duolingo doesn't just teach languages - they transform daily practice into a rewarding habit through perfectly timed encouragement that keeps you coming back day after day.

These are the products we entrepreneurs and product leaders want to build ourselves.

TURNING VALUE INTO WOW

Turning ideas into products people truly love? That’s the hard part.

First, you need to solve a real, meaningful problem for a clearly defined user. We’re beyond delivering just features - it has to improve the user’s life with tangible outcomes.

But then you need something more. Something only your product delivers - a moment, a feeling, a detail that stands out from every alternative. That’s your edge. Your wow. Whether it’s a bold value proposition or a series of thoughtful, well-executed touches.

EXPLORING THE WOW FACTOR

That's exactly what we'll be unpacking in this newsletter: the science and art behind experiences that hook us, the psychological principles that drive connection and those often-overlooked details that separate forgettable from unforgettable.

• Emotional connection strategies that create lasting bonds with users

• Core experience design principles that make products really useful

• Meaningful personalization approaches that make users feel truly seen

This isn't about superficial aesthetics or manipulative behavioral hacks. It's about finding those meaningful details that matter - especially for entrepreneurs and product leaders who need practical ways to stand out in crowded markets.

Thank you for being part of this journey from day one. I'm genuinely grateful you're here.

Let’s discover what makes WOW, together,

Harald

P.S. Want to WOW me?
Forward this to someone obsessed with creating extraordinary experiences.
Let’s grow this community of WOW together.